45D
Sophistication Index

The Law Office of Ashley M. Armstrong, PLLC

The Law Office of Ashley M. Armstrong, PLLC, led by Attorney Ashley Armstrong, provides client-centered legal counsel with a holistic approach. Ashley is dedicated to addressing not only legal needs b…

HQ Pensacola, FL#15 of 51 armstrongfirm.org

The Law Office of Ashley M. Armstrong, PLLC is a Pensacola, Florida-based personal injury firm running 12 technologies across 10 categories. Key investments include Google Analytics for analytics, Gravity Forms for forms & WordPress for cms. Within the Basic Tech Adopters segment (6,792 firms), The Law Office of Ashley M. Armstrong, PLLC ranks #1157 and outperforms 83% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
83.0% Percentile
#1157 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 12 tools detected
Analytics 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Programming Language 1
PHP
Scheduling 1
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Bendinsuranceagency 33.5 100.0% Basic Tech Adopters
Shaffer & Shaffer 47.0 100.0% Conversion-Focused Firms
Kozloff Stoudt Attorneys 53.5 100.0% Conversion-Focused Firms
Marderbernard 45.0 100.0% Engagement Specialists
Bailey Law Firm 48.0 100.0% Conversion-Focused Firms
Mullen & Mullen Law Firm 33.5 100.0% Basic Tech Adopters
nh-lawyers.com 33.5 100.0% Conversion-Focused Firms
Simmons Law Firm 38.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
60%
Calendly · Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
45.0 D — Pensacola you
Morgan & Morgan 21.0 F 513 Orlando
Kanner & Pintaluga 90.0 A+ 369 Boca Raton
Searcy Denney Scarola Barnhart & Shipley PA 59.5 C 298 Tallahassee
Lipcon, Margulies & Winkleman, P.A. 83.3 A- 269 Miami
Wolfson Law Firm 82.5 A- 236 Miami
Office Locations 1 offices
Headquarters
Pensacola, FL

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