appellawyer.com is a personal injury law firm with a C+ technology grade. Key investments include Cloudflare Web Analytics for analytics, CallRail for call tracking & WordPress for cms. The firm has 3 attorneys & 28 office locations. appellawyer.com is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.
Technology Stack
15 tools detected
Call Tracking
1
CMS
1
Email Infrastructure
1
Fonts
1
JS Library
1
Performance
1
Programming Language
1
Structured Data
2
UI Framework
1
Video Hosting
1
Tech Investment Profile
vs. peer average
Gap Analysis
vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm
Segment avg
Firms with Similar Tech
| Firm | Score | Similarity | Segment |
|---|---|---|---|
| longkomer.com | 65.0 | 100.0% | Conversion-Focused Firms |
| coheninjury.com | 73.5 | 100.0% | Conversion-Focused Firms |
| licznerskilaw.com | 73.5 | 100.0% | Conversion-Focused Firms |
| mayerlawoffice.com | 65.0 | 100.0% | Conversion-Focused Firms |
| Todd Miller Law, LLC | 64.0 | 100.0% | Conversion-Focused Firms |
| drewferracuti.com | 65.0 | 100.0% | Conversion-Focused Firms |
| Whcfla | 65.0 | 100.0% | Conversion-Focused Firms |
| Mark Andrews Law, a Partner with Wolcott Rivers Gates, Attorneys at Law | 65.0 | 100.0% | Conversion-Focused Firms |
Funnel Coverage
3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Wistia
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities
used by peers
Microsoft 365
Facebook Pixel
Divi
Google reCAPTCHA
All in One SEO
Local Competitors
same state, similar size
No comparable firms found.
Attorney Roster
3 found
| Name | Location | Practice |
|---|---|---|
| Joseph John Appel | Chico, California | personal-injury |
| Michael John Appel | Clovis, California | personal-injury |
| Thomas Appel | Salinas, California | personal-injury |
Office Locations
28 offices
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