51C-
Sophistication Index

Goldman & Associates

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HQ Troy, MI#7 of 33 Attorneys 10 akivagoldman.com Tel +1-800-559-5378
Family Law Personal Injury

Goldman & Associates operates 11 offices across MI & Michigan, backed by 12 technologies spanning 10 categories. Key investments include Google Analytics for analytics, LiveChat for chat & intake & Gravity Forms for forms. The firm has 2 attorneys & 11 office locations, handling Family Law, Personal Injury cases. Ranked #616 among 6,792 firms in the Basic Tech Adopters segment, Goldman & Associates outperforms 91% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
90.9% Percentile
#616 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 12 tools detected
Chat & Intake 1
CMS 1
Forms 1
JS Library 1
Maps 1
Programming Language 1
PHP
Security 1
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
theblacklawcompany.com 35.0 100.0% Basic Tech Adopters
bucksdivorcelawyers.com 43.5 100.0% Basic Tech Adopters
Hilton & Somer 39.5 100.0% Basic Tech Adopters
kentuckyinjurylaw.com 46.0 100.0% Basic Tech Adopters
O'Dell Hungerford Blanchard & Booth 46.0 100.0% Basic Tech Adopters
donalddaylaw.com 68.0 100.0% Conversion-Focused Firms
ONeal Hungerford and Blanchard 46.0 100.0% Basic Tech Adopters
Ultimatecareinsurance 39.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
80%
Gravity Forms · LiveChat · YouTube
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
51.0 C- 10 Troy you
Kirk, Huth, Lange & Badalamenti, PLC 0 F 14 Clinton Township
Robert C. Gardella, PLLC 64.0 C+ 13 Brighton
Goodwin & Scieszka 73.5 B 13 Birmingham
Cline, Cline & Griffin 13.5 F 13 Flint
Gergely Law Offices, P.C. 24.0 F 13 Schoolcraft
Attorney Roster 2 found
NameLocationPractice
Akiva Goldman Livonia, Michigan personal-injury

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