28F
Sophistication Index

Zaidlaw

John K. Zaid & Associates is a full-service Houston personal injury law firm that has been protecting the rights of accident victims since 2002. They handle all cases related to accidents, injuries, a…

HQ Houston, TX#307 of 905 Attorneys 1 zaidlaw.com Tel 2813338959 Est. 2004

Zaidlaw is a Houston, Texas-based personal injury firm running 14 technologies across 11 categories. Key investments include Ahrefs for analytics, All in One SEO for seo & WordPress for cms. Within the Awareness Leaders segment (2,459 firms), Zaidlaw ranks #940 and outperforms 62% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
61.8% Percentile
#940 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 14 tools detected
CMS 1
Email Infrastructure 1
Fonts 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Hobbie & DeCarlo, P.C. 18.5 100.0% Awareness Leaders
Scott MacMullan Law, LLC 38.5 100.0% Basic Tech Adopters
garrettandwalker.com 37.0 100.0% Basic Tech Adopters
stinsonlawyers.com 34.5 100.0% Basic Tech Adopters
michaelhendersonlaw.com 42.0 100.0% Basic Tech Adopters
mulhollandinjurylaw.com 34.5 100.0% Basic Tech Adopters
McLeod Law Group, LLC 25.5 100.0% Awareness Leaders
Shervin Behnam, Attorney at Law 18.5 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
96%
Ahrefs · All in One SEO · Facebook Pixel · Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
60.5% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Cloudflare Web Analytics
14.0% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
28.3 F 1 Houston you
Packard Law Firm 26.0 F 10 San Antonio
The Erwin Law Firm, LLP 9.5 F 10 San Marcos
The Matthews Firm 9.5 F 10 Houston
Nemeroff Law Firm 33.5 F 10 Houston
Dobbs & Porter 64.0 C+ 10 Tyler
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Houston, TX
16951 Feather Craft Ln, 77058

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Misty
Misty Firm Data Analyst Top Law Dog