24F
Sophistication Index

Woods & Aitken

Woods Aitken Law Firm is a full-service law firm with offices in Denver, Lincoln, Omaha, and Washington, D.C. They work with a wide range of clients, including individuals, local organizations, region…

HQ Lincoln, NE#7 of 16 woodsaitken.com Tel 4024378500 Est. 1921
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Woods & Aitken is a Lincoln, Nebraska-based personal injury firm running 11 technologies across 8 categories. Key investments include Google Analytics for analytics, Drupal for cms & Google Workspace for email infrastructure. Ranked #76 among 7,198 firms in the Awareness-Only Firms segment, Woods & Aitken outperforms 99% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
99.0% Percentile
#76 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 11 tools detected
Analytics 1
CMS 1
Email Infrastructure 2
Email Security 1
JS Library 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Emery Law Office 29.5 100.0% Retention Innovators
Atlasinsurance 38.5 100.0% Retention Innovators
McElroy, Deutsch, et al 24.0 100.0% Awareness-Only Firms
Tisteam 24.0 100.0% Retention Innovators
Klehr, Harrison, Harvey, Branzburg, LLP 20.0 100.0% Awareness-Only Firms
Ahdoot & Wolfson, PC 9.5 100.0% Awareness-Only Firms
Goldman Ismail Tomaselli Brennan & Baum LLP 23.0 100.0% Retention Innovators
Tressler 44.0 100.0% Retention Innovators
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
43.9% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
24.0 F — Lincoln you
Palmer Law Offices, P.C. 22.5 F 24 Ainsworth
Schmit Law Firm LLC 43.5 D 17 Omaha
Atwood Law 82.5 A- 11 Lincoln
Johnson, Flodman, Guenzel & Widger 65.0 B- 8 Lincoln
Domina Law Group pc llo 48.0 D 6 Omaha
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Lincoln, NE
301 South 13Th Street, 68508

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