25F
Sophistication Index

Wilson & Parlett

HQ Upper Marlboro, MD#4 of 5 wilsonandparlett.com Tel 3019521311

Wilson & Parlett is a Upper Marlboro, Maryland-based personal injury firm running 6 technologies across 5 categories. Key investments include Facebook Pixel for analytics, Google Workspace for email infrastructure & Scorpion for legal marketing. Within the Awareness Leaders segment (2,459 firms), Wilson & Parlett ranks #1191 and outperforms 52% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
51.6% Percentile
#1191 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 6 tools detected
Analytics 1
Email Infrastructure 2
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Kal Attorneys 25.0 100.0% Awareness Leaders
Wigger Law Firm Inc. 25.0 100.0% Awareness Leaders
Rodriguez & Gimbert P.L.L.C. 25.0 100.0% Awareness Leaders
Friday & Cox LLC 39.5 100.0% Awareness Leaders
Neale & Newman 35.5 100.0% Awareness Leaders
Crowe & Harris, LLP 35.5 100.0% Awareness Leaders
Guster Law Firm, 35.5 100.0% Awareness Leaders
Edwards and Ragatz, P.A 25.0 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
60%
Facebook Pixel · Scorpion
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
80.4% of Awareness Leaders
Google Tag Manager
60.5% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Google reCAPTCHA
16.8% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
25.0 F — Upper Marlboro you
Jenner Law 69.5 B- 35 Baltimore
Janet, Janet & Suggs LLC 83.3 A- 34 Pikesville
Schlaich & Thompson Chtd. 42.0 D 25 Towson
Wais, Vogelstein, Forman, Koch, & Norman LLC 82.5 A- 23 Baltimore
Whitlock Law 29.5 F 21 Silver Spring
Office Locations 1 offices
Headquarters
Upper Marlboro, MD
14513 Main St, 20772

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