14F
Sophistication Index

WilliamsMcCarthy LLP

HQ Rockford, IL#14 of 15 Attorneys 1 wilmac.com Tel 8159878950

WilliamsMcCarthy LLP is a Rockford, Illinois-based personal injury firm running 10 technologies across 9 categories. Key investments include Google Analytics for analytics, WordPress for cms & Microsoft 365 for email infrastructure. Within the Awareness-Only Firms segment (7,198 firms), WilliamsMcCarthy LLP ranks #2193 and outperforms 70% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
69.5% Percentile
#2193 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 10 tools detected
Analytics 1
CMS 1
Email Infrastructure 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Bene Care 27.0 100.0% Basic Tech Adopters
Loh Legal P.C. 4.0 100.0% Minimalist Tech Users
The Furniss Law Firm 33.5 100.0% Basic Tech Adopters
David Grebel 13.5 100.0% Awareness-Only Firms
jilljacksonlaw.com 37.5 100.0% Basic Tech Adopters
Justin R. Boland PLLC 33.5 100.0% Basic Tech Adopters
Klaproth Law PLLC 13.5 100.0% Awareness-Only Firms
Law Offices of Sanford M. Cipinko 33.5 100.0% Basic Tech Adopters
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
13.5 F 1 Rockford you
Donald W Fohrman & Associates 28.0 F 10 Elmhurst
Lawler Brown Law Firm 59.5 C 10 Marion
The Bryant Law Group 0.0 F 10 Chicago
Attorneys of Chicago Personal Injury Lawyers 61.0 C+ 10 Chicago
Corboy & Demetrio 66.5 B- 10 Chicago
Office Locations 1 offices
Headquarters
Rockford, IL
120 W State St Ste 400, 61101-1159

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Misty
Misty Firm Data Analyst Top Law Dog