52C-
Sophistication Index

whittinsuranceagency.com

whittinsuranceagency.com
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whittinsuranceagency.com is a personal injury law firm with a C- technology grade. Key investments include Google Analytics for analytics, Gravity Forms for forms & WordPress for cms. Ranked #553 among 6,792 firms in the Basic Tech Adopters segment, whittinsuranceagency.com outperforms 92% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
91.9% Percentile
#553 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
Analytics 3
Google Analytics Google Tag Manager LinkedIn Insight
CMS 1
WordPress
Fonts 2
Font Awesome Google Fonts
Forms 1
Gravity Forms
JS Library 1
jQuery
Local Listings 1
Yext
Page Builder 1
WPBakery
Programming Language 1
PHP
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Keller, Fishback & Jackson LLP 49.0 100.0% Basic Tech Adopters
Alford Law PLLC 35.5 100.0% Basic Tech Adopters
injurylawyerwi.com 49.0 100.0% Basic Tech Adopters
Joe Lopez Law 40.5 100.0% Basic Tech Adopters
Pierce Law Firm 34.5 100.0% Basic Tech Adopters
michaelbrownlaw.net 53.3 99.8% Basic Tech Adopters
patricktoscano.com 49.3 99.8% Basic Tech Adopters
donohoelawfirm.com 14.5 99.4% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
80%
Google Analytics · Google Tag Manager · LinkedIn Insight
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size

No comparable firms found.

Office Locations 1 offices
Headquarters
Lexington, KY

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