53C-
Sophistication Index

Watkinsfirm

The Watkins Firm is a full-service business and real estate law firm located in San Diego, California. Our attorneys provide representation that solves problems and protects interests, as well as the …

HQ San Diego, CA#45 of 286 Attorneys 1 watkinsfirm.com Tel 8585351511 Est. 1987

Watkinsfirm is a San Diego, California-based personal injury firm running 18 technologies across 14 categories. Key investments include Google Analytics for analytics, ApexChat for chat & intake & Contact Form 7 for forms. Ranked #530 among 6,792 firms in the Basic Tech Adopters segment, Watkinsfirm outperforms 92% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
92.2% Percentile
#530 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 18 tools detected
Chat & Intake 2
CMS 1
Email Infrastructure 2
Forms 1
JS Framework 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
on-par
Platform
on-par
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Law Offices of Pat Maloney, P.C. 64.0 100.0% Conversion-Focused Firms
Tabor Law Firm, LLP 70.0 100.0% Conversion-Focused Firms
The Law Offices of John Phebus Criminal and Personal Injury Lawyer 82.5 100.0% Conversion-Focused Firms
Wagner & Wagner Attorneys at Law 64.0 100.0% Conversion-Focused Firms
Khashmati and Associates 76.0 100.0% Conversion-Focused Firms
Michigan Slip & Fall Lawyers 71.0 100.0% Conversion-Focused Firms
philpotlawfirm.com 93.0 99.1% Conversion-Focused Firms
TonaLaw 92.0 99.1% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
96%
ApexChat · Blazeo · Contact Form 7 · Vimeo
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Gravity Forms
32.7% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
WPBakery
11.6% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
53.3 C- 1 San Diego you
Law Ofc Kim James Kakadelas 13.5 F 10 Carlsbad
Foldenauer Law Group, Aplc 20.0 F 10 San Diego
Raymond E. Frost & Associates 0.0 F 10 Fremont
DP Injury Attorneys 55.5 C 10 San Diego
Singleton Schreiber 68.3 B- 10 Tustin
Office Locations 1 offices
Headquarters
San Diego, CA
9915 Mira Mesa Blvd, 92131-7003

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Misty
Misty Firm Data Analyst Top Law Dog