36F
Sophistication Index

Ward and Smith

HQ New Bern, NC#3 of 4 Attorneys 1 wardandsmith.com
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Ward and Smith is a New Bern, North Carolina-based personal injury firm running 8 technologies across 7 categories. Key investments include Google Analytics for analytics, accessiBe for accessibility & WordPress for cms. Within the Awareness Leaders segment (2,459 firms), Ward and Smith ranks #654 and outperforms 73% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
73.4% Percentile
#654 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 8 tools detected
accessibility 1
accessiBe
Analytics 2
Google Analytics Google Tag Manager
CMS 1
WordPress
Email Security 1
Mimecast
JS Library 1
jQuery
Programming Language 1
PHP
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Goodwin Como, P.C. 13.5 100.0% Awareness-Only Firms
Lund Law 10.5 100.0% Awareness-Only Firms
Delrio Law 14.5 100.0% Awareness-Only Firms
Krutch Lindell Bingham Jones 10.5 100.0% Awareness-Only Firms
Igdenver 10.5 100.0% Awareness-Only Firms
Emison Doolittle Kolb & Roellgen 10.5 100.0% Awareness-Only Firms
Law Office of Howard S. Abrams LLC 10.5 100.0% Awareness-Only Firms
Millengroup 10.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Facebook Pixel
59.8% of Awareness Leaders
Microsoft 365
51.2% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Ward and Smith 35.5 F 1 New Bern you
Law Offices of C. Douglas Maynard, Jr., PLLC 66.0 B- 10 Winston Salem
Brent Adams & Associates 52.0 C- 10 Raleigh
Chandler Volta 61.0 C+ 10 Charlotte
The Devin Law Firm, P.A. 36.3 F 10 Charlotte
Fisher Stark P.A. 24.0 F 10 Asheville
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
New Bern, NC
1001 College Court, 28562

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Misty
Misty Firm Data Analyst Top Law Dog