20F
Sophistication Index

Waldrep Mullin & Callahan, LLC

HQ Columbus, GA#7 of 11 Attorneys 1 waldrepmullin.com Tel 7063200600

Waldrep Mullin & Callahan, LLC is a Columbus, Georgia-based personal injury firm running 8 technologies across 6 categories. Key investments include Google Analytics for analytics, Barracuda for email security & Font Awesome for fonts. Within the Awareness-Only Firms segment (7,198 firms), Waldrep Mullin & Callahan, LLC ranks #842 and outperforms 88% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
88.3% Percentile
#842 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 8 tools detected
Analytics 1
Email Security 1
Maps 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Carlile Patchen & Murphy 21.0 97.8% Awareness Leaders
Bull & Davies, P.C. 37.5 96.7% Basic Tech Adopters
Fanelli, Evans & Patel, P.C. 20.0 96.3% Awareness-Only Firms
arklatexattorney.com 24.0 96.1% Awareness-Only Firms
Alabama Law Services 13.5 96.0% Awareness-Only Firms
Law Office Of Brett Peterson 29.5 95.9% Basic Tech Adopters
Nonni & Homola 41.0 95.8% Basic Tech Adopters
Siro Smith Dickson PC 29.5 95.8% Basic Tech Adopters
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
48.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
20.0 F 1 Columbus you
Day Injury Law 0.0 F 10 Watkinsville
Pasley & Nuce, 13.5 F 10 Griffin
Webb 65.0 B- 10 Peachtree City
Andersen Tate & Carr PC 24.0 F 10 Duluth
Babcock Law Firm 29.5 F 10 Brunswick
Office Locations 1 offices
Headquarters
Columbus, GA
111 12Th St Ste 300, 31901-5245

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Misty
Misty Firm Data Analyst Top Law Dog