65B-
Sophistication Index

True Guarnieri Ayer LLP

HQ Frankfort, KY#2 of 3 Attorneys 2 truelawky.com Tel 5026059900
Claim Profile →

True Guarnieri Ayer LLP is a Frankfort, Kentucky-based personal injury firm running 13 technologies across 10 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & Invoca for call tracking. The firm has 3 office locations. Within the Conversion-Focused Firms segment (5,831 firms), True Guarnieri Ayer LLP ranks #2230 and outperforms 62% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
61.8% Percentile
#2230 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
longkomer.com 65.0 100.0% Conversion-Focused Firms
coheninjury.com 73.5 100.0% Conversion-Focused Firms
licznerskilaw.com 73.5 100.0% Conversion-Focused Firms
mayerlawoffice.com 65.0 100.0% Conversion-Focused Firms
drewferracuti.com 65.0 100.0% Conversion-Focused Firms
Whcfla 65.0 100.0% Conversion-Focused Firms
Mark Andrews Law, a Partner with Wolcott Rivers Gates, Attorneys at Law 65.0 100.0% Conversion-Focused Firms
fahlawgroup.com 73.5 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
All in One SEO · Google Analytics
Engagement
0%
Conversion
40%
Invoca
Retention
0%
3 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
65.0 B- 2 Frankfort you
Minner Vines Moncus 83.5 A- 10 Lexington
Golden Law Office 48.3 D 9 Lexington
Christopher L Jackson Law Ofc 38.5 F 9 Covington
Foreman Watson Holtrey 68.0 B- 9 Owensboro
Varellas & Varellas 46.0 D 8 Lexington
Attorney Roster 1 found
NameLocationPractice
Philip Coleman Lawson Louisville, Kentucky personal-injury
Office Locations 3 offices
Headquarters
Frankfort, KY
124 Clinton St, 40601-1949

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim truelawky.com →