27F
Sophistication Index

The McCormick Firm

The McCormick Firm is a law firm based in Birmingham, Alabama that specializes in family law and personal injury cases. They provide compassionate and professional representation for their clients, gu…

HQ Birmingham, AL#36 of 76 Attorneys 5 themccormickfirm.com

The McCormick Firm operates 6 offices across AL & Alabama, backed by 12 technologies spanning 10 categories. Key investments include Google Analytics for analytics, Contact Form 7 for forms & WordPress for cms. The firm has 6 office locations. The McCormick Firm is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
16.5% Percentile
#5670 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 12 tools detected
Analytics 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Khashan Law Firm APC 27.0 100.0% Basic Tech Adopters
Sgclaw 27.0 100.0% Basic Tech Adopters
JT Law Firm 42.5 100.0% Basic Tech Adopters
STONE CROSBY, P.C. 27.0 100.0% Basic Tech Adopters
Susantperkins 23.0 100.0% Basic Tech Adopters
washthomas.com 32.0 100.0% Basic Tech Adopters
The Dennis Law Firm 41.5 100.0% Basic Tech Adopters
Kaufman Nichols & Kaufman, PLLC 37.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Contact Form 7
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
27.0 F 5 Birmingham you
Stokes Stemle LLC 82.5 A- 10 Montgomery
Brock & Stout 32.0 F 10 Enterprise
Blackwell Law Firm 29.0 F 10 Huntsville
Braswell Murphy 35.5 F 10 Mobile
Weaver Tidmore, LLC 27.0 F 10 Birmingham
Attorney Roster 1 found
NameLocationPractice
Travis McCormick Mobile, Alabama personal-injury
Office Locations 6 offices

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim themccormickfirm.com →