23F
Sophistication Index

The Jennison Firm, PL

HQ St Augustine, FL#3 of 9 thejennisonfirm.com Tel 904-438-4006

The Jennison Firm, PL is a St Augustine, Florida-based personal injury firm running 6 technologies across 6 categories. Key investments include Google Analytics for analytics, GoDaddy Website Builder for cms & Microsoft 365 for email infrastructure. The Jennison Firm, PL is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
6.5% Percentile
#6354 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 6 tools detected
Analytics 1
Email Infrastructure 1
Programming Language 1
PHP
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
gtandslaw.com 9.5 100.0% Minimalist Tech Users
Brandon Banks Law APC 9.5 100.0% Awareness-Only Firms
Bribriesco Law Firm 23.0 100.0% Basic Tech Adopters
Law Office of John N. Elliott 9.5 100.0% Awareness-Only Firms
Anthony & Partners, PLLC 4.0 100.0% Minimalist Tech Users
Eisenmenger, Robinson & Peters, P.A. 9.5 100.0% Awareness-Only Firms
Cole Pedroza LLP 9.5 100.0% Awareness-Only Firms
Coveredcaliforniacertifiedagent 9.5 100.0% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Vimeo
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google Tag Manager
54.5% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
23.0 F — St Augustine you
Morgan & Morgan 21.0 F 513 Orlando
Kanner & Pintaluga 90.0 A+ 369 Boca Raton
Searcy Denney Scarola Barnhart & Shipley PA 59.5 C 298 Tallahassee
Lipcon, Margulies & Winkleman, P.A. 83.3 A- 269 Miami
Wolfson Law Firm 82.5 A- 236 Miami

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