30F
Sophistication Index

The Gray Law Firm, LLC

HQ Orlando, FL#71 of 218 Attorneys 1 thegraylawfirmllc.com Tel 4073924922
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The Gray Law Firm, LLC is a Orlando, Florida-based personal injury firm running 11 technologies across 10 categories. Key investments include Google Analytics for analytics, Gravity Forms for forms & WordPress for cms. The Gray Law Firm, LLC is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
26.4% Percentile
#5001 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 11 tools detected
Analytics 1
Google Analytics
CMS 1
WordPress
Email Infrastructure 1
Google Workspace
Fonts 2
Font Awesome Google Fonts
Forms 1
Gravity Forms
JS Library 1
jQuery
Page Builder 1
Elementor
Programming Language 1
PHP
Structured Data 1
Schema.org (LegalService)
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Will Fraley, Attorney at Law 29.5 100.0% Basic Tech Adopters
Lynch, Chappell & Alsup, PC 29.5 98.8% Basic Tech Adopters
Law Office of Irene H. Gabo, P.C. 29.5 98.7% Basic Tech Adopters
Lemon Tree Law 28.0 98.7% Engagement Specialists
gawcomp.com 29.5 98.6% Basic Tech Adopters
DeMedeiros Injury Law 29.5 98.6% Basic Tech Adopters
The Law Offices of Greene & Lloyd, PLLC 33.5 98.5% Basic Tech Adopters
mplegal.com 29.5 98.4% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
The Gray Law Firm, LLC 29.5 F 1 Orlando you
Kelleher Law 57.0 C 10 Naples
Kopp Law PA 20.0 F 10 St. Petersburg
Legler 37.0 F 10 Bradenton
Hale Law 88.5 A 10 Sarasota
McIntyre Thanasides 34.5 F 10 Tampa
Office Locations 1 offices
Headquarters
Orlando, FL
2295 S Hiawassee Rd Ste 317, 32835-8747

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Misty
Misty Firm Data Analyst Top Law Dog