30F
Sophistication Index

The Fraser Firm

The Fraser Firm is a New Jersey-based law firm specializing in Plaintiffs' Personal Injury, Family Law, Criminal Defense, and Municipal Court Law. With a team of experienced attorneys, they provide co…

HQ Newton, NJ#2 of 4 Attorneys 1 thefraserfirm.com

The Fraser Firm is a Newton, New Jersey-based personal injury firm running 12 technologies across 8 categories. Key investments include Google Analytics for analytics, Gravity Forms for forms & WordPress for cms. The Fraser Firm is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
34.0% Percentile
#4482 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 12 tools detected
CMS 1
Email Infrastructure 2
Forms 1
JS Library 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Galvan Capital 9.5 100.0% Awareness-Only Firms
Clifford Law Offices 9.5 100.0% Awareness-Only Firms
Marketmedicareadvisors 10.5 100.0% Awareness-Only Firms
Monte J. White and Associates, P.C. 23.0 100.0% Basic Tech Adopters
Randallmossins 9.5 100.0% Awareness-Only Firms
warrenmajorllp.com 13.5 100.0% Awareness-Only Firms
Hightower | Capellan 9.5 100.0% Awareness-Only Firms
New York Health & Hospitals Corp. 0.0 100.0% Minimalist Tech Users
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
30.5 F 1 Newton you
Kim, Lim & Partners 64.0 C+ 10 Suite 305
Todd J. Leonard Law Firm 76.8 B+ 10 Denville
Dummit Fradin 10.5 F 10 Mt. Laurel
Kates Nussman Ellis Earle & Landolfi LLP 64.0 C+ 10 Hackensack
Law Offices of Thomas Carroll Blauvelt, LLC 77.0 B+ 10 Woodbridge
Office Locations 1 offices
Headquarters
Newton, NJ
145 Spring St, 07860

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