34F
Sophistication Index

Smith & Williams, LLC

HQ Westfield, NJ#2 of 5 smithwilliamsllc.com

Smith & Williams, LLC is a Westfield, New Jersey-based personal injury firm running 11 technologies across 10 categories. Key investments include Google Analytics for analytics, WPForms for forms & WordPress for cms. Within the Basic Tech Adopters segment (6,792 firms), Smith & Williams, LLC ranks #2957 and outperforms 56% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
56.5% Percentile
#2957 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 11 tools detected
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Galanteinsurance 32.0 100.0% Basic Tech Adopters
Joseph R. Prine Jr. LLC 34.5 100.0% Basic Tech Adopters
Wadhawan Law Firm 28.0 100.0% Basic Tech Adopters
karasgriggs.com 18.5 100.0% Awareness Leaders
Insuredbyingram 30.5 100.0% Basic Tech Adopters
Swope Law, P.L. 28.0 100.0% Basic Tech Adopters
Gutwein Law 38.5 100.0% Basic Tech Adopters
Wallace & Whitford Law, PLLC 34.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
WPForms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
34.5 F — Westfield you
Levinson Axelrod P.A. 54.5 C- 116 Edison
Blume Forte Fried Zerres & Molinari, P.C. 37.5 F 102 Chatham
Kotlar, Hernandez & Cohen, LLC 30.5 F 85 Mount Laurel
Mazie, Slater, Katz & Freeman, LLC 81.5 A- 76 Roseland
Brandon J. Broderick, LLC 92.8 A+ 72 River Edge
Office Locations 1 offices
Headquarters
Westfield, NJ
767 Central Avenue

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