Sophistication Index
Serna & Serna, P.L.L.C.
Our lawyers at Serna & Serna, P.L.L.C., in San Antonio, Texas, have over 40 years of experience in advocating for the rights of people throughout South Texas. Our firm represents people injured in an …
Serna & Serna, P.L.L.C. is a San Antonio, Texas-based personal injury firm running 14 technologies across 11 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & Ninja Forms for forms. The firm handles Criminal Law, DUI/DWI, Traffic Violations, White Collar Crimes cases. Within the Conversion-Focused Firms segment (5,831 firms), Serna & Serna, P.L.L.C. ranks #1015 and outperforms 83% of peers on technology adoption.
Technology Stack
14 tools detected
Analytics
3
Call Tracking
1
CMS
1
Fonts
2
Forms
1
Page Builder
1
Performance
1
Programming Language
1
SEO
1
Structured Data
1
UI Framework
1
Tech Investment Profile
vs. peer average
Gap Analysis
vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
behind
Your firm
Segment avg
True Competitors
by tech DNA similarity
| Firm | Score | Similarity | Segment |
|---|---|---|---|
| azinjurymalpractice.com | 73.5 | 100.0% | Conversion-Focused Firms |
| cookandcook.net | 76.0 | 100.0% | Conversion-Focused Firms |
| pwwcriminallaw.com | 76.0 | 100.0% | Conversion-Focused Firms |
| wkendrickjameslawoffice.com | 76.0 | 100.0% | Conversion-Focused Firms |
| juhanlaw.com | 73.5 | 100.0% | Conversion-Focused Firms |
| chicago-criminal-dui.com | 76.0 | 100.0% | Conversion-Focused Firms |
| dewoskinlaw.com | 76.0 | 100.0% | Conversion-Focused Firms |
| lawdog.com | 76.0 | 100.0% | Conversion-Focused Firms |
Funnel Coverage
3/4 stages
Awareness
40%
All in One SEO
Engagement
40%
Ninja Forms
Conversion
40%
Invoca
Retention
0%
3 enterprise-grade tools
conversion stack (Invoca)
Technology Opportunities
used by peers
Google Analytics
Microsoft 365
Google Tag Manager
Google Workspace
CallRail
Local Competitors
same state, similar size
| Firm | Score | Grade | Attys | City | |
|---|---|---|---|---|---|
| Serna & Serna, P.L.L.C. | 76.0 | B+ | 6 | San Antonio | you |
| Packard Law Firm | 26.0 | F | 10 | San Antonio | |
| The Erwin Law Firm, LLP | 9.5 | F | 10 | San Marcos | |
| The Matthews Firm | 9.5 | F | 10 | Houston | |
| Nemeroff Law Firm | 33.5 | F | 10 | Houston | |
| Dobbs & Porter | 64.0 | C+ | 10 | Tyler |
Attorney Roster
1 found
| Name | Location | Practice |
|---|---|---|
Office Locations
1 offices
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