76B+
Sophistication Index

Cook & Cook

HQ Noblesville, IN#1 of 10 Attorneys 3 cookandcook.net Tel +1-317-678-0144
Family Divorce Custody Criminal Defense Personal Injury Motor Vehicle Accidents General Practice
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Cook & Cook is a Noblesville, Indiana-based personal injury firm running 15 technologies across 11 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & Ninja Forms for forms. The firm handles Family, Divorce, Custody, Criminal Defense cases. Within the Conversion-Focused Firms segment (5,831 firms), Cook & Cook ranks #1015 and outperforms 83% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
82.6% Percentile
#1015 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 15 tools detected
Call Tracking 1
CMS 1
Forms 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
azinjurymalpractice.com 73.5 100.0% Conversion-Focused Firms
pwwcriminallaw.com 76.0 100.0% Conversion-Focused Firms
wkendrickjameslawoffice.com 76.0 100.0% Conversion-Focused Firms
juhanlaw.com 73.5 100.0% Conversion-Focused Firms
chicago-criminal-dui.com 76.0 100.0% Conversion-Focused Firms
dewoskinlaw.com 76.0 100.0% Conversion-Focused Firms
lawdog.com 76.0 100.0% Conversion-Focused Firms
lasalvialaw.com 76.0 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
40%
All in One SEO
Engagement
40%
Ninja Forms
Conversion
40%
Invoca
Retention
0%
3 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
76.0 B+ 3 Noblesville you
Vaughan & Vaughan 64.5 C+ 10 Lafayette
Barsumian Armiger Injury Lawyers 38.5 F 10 Fishers
Poynter & Bucheri LLC 80.0 A- 9 Indianapolis
Avnet Law 34.5 F 9 Noblesville
Cohen & Malad Llp. 0.0 F 9 Indianapolis
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Noblesville, IN
955 Logan St., 46060-2226

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