42D
Sophistication Index

Scott Marshall Injury Attorneys

HQ Clearwater, FL#14 of 39 Attorneys 1 scottmarshall.com Tel 727-772-5900
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Scott Marshall Injury Attorneys is a Clearwater, Florida-based personal injury firm running 10 technologies across 7 categories. Key investments include Google Analytics for analytics, nGage for chat & intake & WordPress for cms. Within the Basic Tech Adopters segment (6,792 firms), Scott Marshall Injury Attorneys ranks #1648 and outperforms 76% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
75.8% Percentile
#1648 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 10 tools detected
Analytics 3
Google Analytics Google Tag Manager Microsoft Clarity
Chat & Intake 1
nGage
CMS 1
WordPress
Fonts 2
Font Awesome Google Fonts
JS Library 1
jQuery
Programming Language 1
PHP
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Mancini Law Group 18.5 100.0% Awareness Leaders
Christopher Ligori & Associates 21.0 100.0% Awareness Leaders
virgenlaw.com 14.5 100.0% Awareness-Only Firms
draftmymotions.com 17.5 100.0% Awareness-Only Firms
thebrewerlawfirm.com 45.0 100.0% Conversion-Focused Firms
minhwailaw.com 34.5 100.0% Conversion-Focused Firms
Serrato Law Firm PC 43.5 100.0% Basic Tech Adopters
Healthinsurance545 17.5 100.0% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Microsoft Clarity · nGage
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Scott Marshall Injury Attorneys 42.0 D 1 Clearwater you
Kopp Law PA 20.0 F 10 St. Petersburg
Legler 37.0 F 10 Bradenton
Hale Law 88.5 A 10 Sarasota
Kelleher Law 57.0 C 10 Naples
McIntyre Thanasides 34.5 F 10 Tampa

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Misty
Misty Firm Data Analyst