24F
Sophistication Index

Rooney Law Firm

Rooney Law Firm is a leading law firm in Northern California, serving Chico and surrounding areas. With a strong team approach and a high level of dedication, we provide exceptional legal representati…

HQ Chico, CA#3 of 8 Attorneys 1 rooneylawfirm.com Tel 800.856.4529
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Rooney Law Firm is a Chico, California-based personal injury firm running 10 technologies across 8 categories. Key investments include Cloudflare Web Analytics for analytics, All in One SEO for seo & WordPress for cms. Rooney Law Firm is part of the Awareness Leaders segment, a group of 2,459 firms with similar technology investment patterns.

Market Segment View segment →
Awareness Leaders 2459 firms
37.3% Percentile
#1544 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 10 tools detected
Analytics 3
Cloudflare Web Analytics Google Analytics Google Tag Manager
CMS 1
WordPress
JS Library 1
jQuery
Page Builder 1
Elementor
Programming Language 1
PHP
Security 1
Google reCAPTCHA
SEO 1
All in One SEO
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
harlingandwest.com 19.5 98.6% Awareness Leaders
Vaval Law 23.5 98.6% Awareness Leaders
Davis Law Firm 28.5 98.6% Awareness Leaders
Davis and Davis 42.0 98.5% Awareness Leaders
Friedman Elder Law Department 19.5 98.5% Awareness Leaders
Topcoinsurance 19.5 98.4% Awareness Leaders
Maurer Law Firm 19.5 98.4% Awareness Leaders
rafischerattorney.com 15.5 98.4% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
80%
All in One SEO · Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Facebook Pixel
59.8% of Awareness Leaders
Microsoft 365
51.2% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Rooney Law Firm 23.5 F 1 Chico you
Raymond E. Frost & Associates 0.0 F 10 Fremont
Law Ofc Kim James Kakadelas 13.5 F 10 Carlsbad
DP Injury Attorneys 55.5 C 10 San Diego
Foldenauer Law Group, Aplc 20.0 F 10 San Diego
Singleton Schreiber 68.3 B- 10 Tustin
Office Locations 1 offices
Headquarters
Chico, CA
1280 East 9th Street, 95928

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Misty
Misty Firm Data Analyst Top Law Dog