40D
Sophistication Index

rivertreeinsurance.com

Attorneys 1 rivertreeinsurance.com

rivertreeinsurance.com is a personal injury law firm with a D technology grade. Key investments include Facebook Pixel for analytics, The Trade Desk for advertising & WordPress for cms. Within the Basic Tech Adopters segment (6,792 firms), rivertreeinsurance.com ranks #1905 and outperforms 72% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
72.0% Percentile
#1905 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 11 tools detected
Advertising 1
CMS 1
Fonts 1
JS Library 1
Programming Language 1
PHP
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Davis & Crump P.C 11.5 100.0% Awareness-Only Firms
thechicagoinjurylawyers.com 30.5 98.2% Conversion-Focused Firms
Insurancesourceoftexas 30.0 98.2% Awareness Leaders
wagonerlawyers.com 15.5 98.2% Awareness Leaders
mlslawstl.com 18.5 98.0% Awareness Leaders
Knott & Boyle, PLLC 18.5 98.0% Awareness Leaders
Kiel & Trueax, L.L.C. 18.5 98.0% Awareness Leaders
Duke Fagan 18.5 98.0% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
96%
Facebook Pixel · Google Analytics · Simpli.fi · The Trade Desk
Engagement
40%
YouTube
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Local Competitors same state, similar size

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Misty
Misty Firm Data Analyst Top Law Dog