25F
Sophistication Index

Righi Fitch Law Group

Righi Fitch Law Group is an innovative and cost-effective insurance defense law firm. They specialize in providing legal representation to clients in the insurance, risk management, and construction i…

HQ Phoenix, AZ#82 of 162 Attorneys 1 righilaw.com Tel 6023856776

Righi Fitch Law Group is a Phoenix, Arizona-based personal injury firm running 4 technologies across 4 categories. Key investments include Facebook Pixel for analytics, Scorpion for legal marketing & Schema.org (LegalService) for structured data. Within the Awareness Leaders segment (2,459 firms), Righi Fitch Law Group ranks #1191 and outperforms 52% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
51.6% Percentile
#1191 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 4 tools detected
Analytics 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Suyes Law PLLC 25.0 100.0% Awareness Leaders
Michael J. Griffith, PA 25.0 100.0% Awareness Leaders
Milam & Fanning, PLLC 25.0 100.0% Awareness Leaders
Deadwyler-Heuman Law Firm, LLC 25.0 100.0% Awareness Leaders
Kent & Wittekind, P.C. 39.5 100.0% Awareness Leaders
Flanzig & Flanzig, LLP 25.0 100.0% Awareness Leaders
G. Gene Thompson, Attorney at Law 35.5 100.0% Awareness Leaders
Brennan Law Firm, LLC 25.0 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
60%
Facebook Pixel · Scorpion
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
80.4% of Awareness Leaders
Google Tag Manager
60.5% of Awareness Leaders
Microsoft 365
51.2% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
25.0 F 1 Phoenix you
PAUL ENGLANDER 50.0 C- 10 Phoenix
Gallagher Law Group 35.5 F 10 Phoenix
Hutzler Law 66.0 B- 10 Phoenix
Lorona Mead, Attorneys At Law 30.5 F 10 Phoenix
Rispoli Law, PLLC 9.5 F 10 Phoenix
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Phoenix, AZ
2999 N 44Th St Ste 250, 85018-7297

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Misty
Misty Firm Data Analyst Top Law Dog