25F
Sophistication Index

Milam & Fanning, PLLC

HQ Waco, TX#5 of 15 Attorneys 1 milamfanning.com Tel 2547529937

Milam & Fanning, PLLC is a Waco, Texas-based personal injury firm running 4 technologies across 4 categories. Key investments include Facebook Pixel for analytics, Scorpion for legal marketing & Schema.org (LegalService) for structured data. Within the Awareness Leaders segment (2,459 firms), Milam & Fanning, PLLC ranks #1191 and outperforms 52% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
51.6% Percentile
#1191 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 4 tools detected
Analytics 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Suyes Law PLLC 25.0 100.0% Awareness Leaders
Michael J. Griffith, PA 25.0 100.0% Awareness Leaders
Deadwyler-Heuman Law Firm, LLC 25.0 100.0% Awareness Leaders
Kent & Wittekind, P.C. 39.5 100.0% Awareness Leaders
Flanzig & Flanzig, LLP 25.0 100.0% Awareness Leaders
Righi Fitch Law Group 25.0 100.0% Awareness Leaders
G. Gene Thompson, Attorney at Law 35.5 100.0% Awareness Leaders
Brennan Law Firm, LLC 25.0 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
60%
Facebook Pixel · Scorpion
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
80.4% of Awareness Leaders
Google Tag Manager
60.5% of Awareness Leaders
Microsoft 365
51.2% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
25.0 F 1 Waco you
Packard Law Firm 26.0 F 10 San Antonio
The Erwin Law Firm, LLP 9.5 F 10 San Marcos
The Matthews Firm 9.5 F 10 Houston
Nemeroff Law Firm 33.5 F 10 Houston
Dobbs & Porter 64.0 C+ 10 Tyler
Office Locations 1 offices
Headquarters
Waco, TX
1521 Austin Ave, 76701-1711

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Misty
Misty Firm Data Analyst Top Law Dog