40F
Sophistication Index

Richardson Thomas

Richardson Thomas, LLC is a law firm based in South Carolina that provides skilled representation in complex cases. They have a track record of success in cases that have changed lives. The firm repre…

HQ Mount Pleasant, MI#1 of 3 Attorneys 1 richardsonthomas.com Est. 2021
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Richardson Thomas is a Mount Pleasant, Michigan-based personal injury firm running 14 technologies across 9 categories. Key investments include Google Analytics for analytics, Contact Form 7 for forms & WordPress for cms. Within the Basic Tech Adopters segment (6,792 firms), Richardson Thomas ranks #1965 and outperforms 71% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
71.1% Percentile
#1965 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 14 tools detected
Analytics 2
Google Analytics Google Tag Manager
CMS 1
WordPress
Email Infrastructure 2
Google Workspace Microsoft 365
Fonts 2
Font Awesome Google Fonts
Forms 2
Contact Form 7 WPForms
JS Library 1
jQuery
Programming Language 1
PHP
Security 1
Google reCAPTCHA
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
fournierlawfirm.com 31.0 100.0% Basic Tech Adopters
Bcnlawfirm 38.5 100.0% Basic Tech Adopters
Hayworthchaney 38.5 100.0% Basic Tech Adopters
Pechman Law Group 37.5 100.0% Basic Tech Adopters
Ckellerlaw 29.0 100.0% Basic Tech Adopters
Renfro & Renfro 34.5 100.0% Basic Tech Adopters
Cook Craig & Francuzenko, PLLC 38.5 100.0% Basic Tech Adopters
Dal Lago Law 27.0 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Contact Form 7 · WPForms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Gravity Forms
32.7% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
WPBakery
11.6% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Richardson Thomas 39.5 F 1 Mount Pleasant you
Hamo Law Firm 0.0 F 10 Flint
Kajy Law 84.3 A- 10 Southfield
Blaske & Blaske PLC 13.5 F 10 Ann Arbor
Buchanan Firm 18.5 F 10 Ada
John D Tallman attorney at law 26.0 F 10 Grands Rapid
Office Locations 1 offices
Headquarters
Mount Pleasant, MI
1707 W Pickard St, 48858-1265

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Misty
Misty Firm Data Analyst Top Law Dog