48D
Sophistication Index

Harbinson Parker

HQ Statesville, NC#2 of 2 Attorneys 1 piedmontlawyers.com Tel 7048710300

Harbinson Parker is a Statesville, North Carolina-based personal injury firm running 13 technologies across 11 categories. Key investments include Cloudflare Web Analytics for analytics, Gravity Forms for forms & UserWay for accessibility. Harbinson Parker is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
23.0% Percentile
#4491 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
accessibility 1
Call Tracking 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Bendinsuranceagency 33.5 100.0% Basic Tech Adopters
Kozloff Stoudt Attorneys 53.5 100.0% Conversion-Focused Firms
Marderbernard 45.0 100.0% Engagement Specialists
Bailey Law Firm 48.0 100.0% Conversion-Focused Firms
Mullen & Mullen Law Firm 33.5 100.0% Basic Tech Adopters
nh-lawyers.com 33.5 100.0% Conversion-Focused Firms
Simmons Law Firm 38.5 100.0% Basic Tech Adopters
robertlawgroup.com 53.5 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
0%
Engagement
40%
Gravity Forms
Conversion
40%
CallTrackingMetrics
Retention
0%
conversion stack (CallTrackingMetrics)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
48.0 D 1 Statesville you
Law Offices of C. Douglas Maynard, Jr., PLLC 66.0 B- 10 Winston Salem
Brent Adams & Associates 52.0 C- 10 Raleigh
Chandler Volta 61.0 C+ 10 Charlotte
The Devin Law Firm, P.A. 36.3 F 10 Charlotte
Fisher Stark P.A. 24.0 F 10 Asheville
Office Locations 1 offices
Headquarters
Statesville, NC
224 Davie Ave, 28677

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