45D
Sophistication Index

Petro Cohen, P.C.

HQ Northfield, NJ#2 of 4 Attorneys 26 petrocohen.com

Petro Cohen, P.C. operates 9 offices across NJ & New Jersey, backed by 12 technologies spanning 9 categories. Key investments include Google Analytics for analytics, accessiBe for accessibility & WordPress for cms. The firm has 4 attorneys & 9 office locations. Within the Basic Tech Adopters segment (6,792 firms), Petro Cohen, P.C. ranks #1157 and outperforms 83% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
83.0% Percentile
#1157 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 12 tools detected
accessibility 1
CMS 1
JS Library 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
mawesquire.com 29.0 100.0% Basic Tech Adopters
Law Office of Anna Din, PLLC 18.5 100.0% Awareness Leaders
pharislaw.com 23.0 100.0% Basic Tech Adopters
David B. Mishael, P.A. 13.5 100.0% Awareness-Only Firms
Jarinsuranceservices 26.0 100.0% Awareness Leaders
stormcounselors.com 44.3 99.3% Basic Tech Adopters
workers-compensation-lawyer-ma.com 39.5 99.3% Basic Tech Adopters
Russo Law 48.5 99.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Microsoft Clarity
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
45.0 D 26 Northfield you
Grungo Colarulo 54.0 C- 35 Cherry Hill
Console and Associates P.C. 78.8 B+ 34 Evesham Township
Lomurro Law 66.8 B- 32 Freehold Township
Lento Law Group 0.0 F 29 Mount Laurel Township
McOmber McOmber & Luber, P.C. 82.3 A- 29 Red Bank
Attorney Roster 4 found
NameLocationPractice
Barry Cohen Lakewood, New Jersey personal-injury
Michael Veneziani Woodbridge, New Jersey personal-injury
Richard Gaeckle Lakewood, New Jersey personal-injury
Susan Petro Newark, New Jersey personal-injury

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim petrocohen.com →
Misty
Misty Firm Data Analyst Top Law Dog