60C
Sophistication Index

Peter Higgins Law

HQ Chicago, IL#86 of 383 Attorneys 1 peterhigginslaw.com Tel 3128571710
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Peter Higgins Law is a Chicago, Illinois-based personal injury firm running 12 technologies across 9 categories. Key investments include Facebook Pixel for analytics, nGage for chat & intake & CallRail for call tracking. Peter Higgins Law is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
39.8% Percentile
#3513 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 12 tools detected
Analytics 2
Facebook Pixel Google Analytics
Call Tracking 1
CallRail
Chat & Intake 1
nGage
CMS 1
Drupal
Email Infrastructure 2
Google Workspace Microsoft 365
Fonts 1
Font Awesome
Programming Language 1
PHP
UI Framework 2
Bootstrap Tailwind CSS
Video Hosting 1
YouTube
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
robcolelaw.com 4.0 100.0% Minimalist Tech Users
Larainsurance 4.0 100.0% Minimalist Tech Users
Warmanlaw 4.0 100.0% Minimalist Tech Users
Advanceproinsurance 4.0 100.0% Minimalist Tech Users
Proa Santana Law, LLC 0.0 100.0% Minimalist Tech Users
Seidulelaw 4.0 100.0% Minimalist Tech Users
Surman Law, LLC 4.0 100.0% Minimalist Tech Users
themcdaniellawfirm.com 33.5 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
60%
YouTube · nGage
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
WordPress
86.5% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Peter Higgins Law 59.5 C 1 Chicago you
Donald W Fohrman & Associates 28.0 F 10 Elmhurst
Lawler Brown Law Firm 59.5 C 10 Marion
The Bryant Law Group 0.0 F 10 Chicago
Attorneys of Chicago Personal Injury Lawyers 61.0 C+ 10 Chicago
Corboy & Demetrio 66.5 B- 10 Chicago
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Chicago, IL
221 N La Salle St, 60601

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Misty
Misty Firm Data Analyst