What technology does McKinney Braswell & Butler use?

McKinney Braswell & Butler uses 6 technologies across 6 categories. Key tools include Google Analytics, Amazon CloudFront, Microsoft 365 & jQuery.

How does McKinney Braswell & Butler rank among PI law firms?

McKinney Braswell & Butler ranks #4924 out of 7,198 firms in the Awareness-Only Firms segment with a 9.5 Sophistication Index (F grade), outperforming 32% of personal injury firms nationally.

How many attorneys does McKinney Braswell & Butler have?

McKinney Braswell & Butler has an office in Huntsville, Alabama.

What is McKinney Braswell & Butler's digital marketing strategy?

McKinney Braswell & Butler covers 1 of 4 marketing funnel stages: Awareness. This focused approach earns a F technology grade.

What firms are similar to McKinney Braswell & Butler?

Firms comparable to McKinney Braswell & Butler in Alabama include Stokes Stemle LLC, Blackwell Law Firm, Braswell Murphy & Brock & Stout. These firms share similar size and market position.

McKinney Braswell & Butler | F Grade, 6 Tools

McKinney Braswell & Butler is a Huntsville, Alabama-based personal injury firm running 6 technologies across 6 categories. Key investments include Google Analytics for analytics, Amazon CloudFront for cdn & Microsoft 365 for email infrastructure. McKinney Braswell & Butler is part of the Awareness-Only Firms segment, a group of 7,198 firms with similar technology investment patterns.

Technology Stack 6 tools detected

Analytics 1

Google Analytics

CDN 1

Amazon CloudFront

Email Infrastructure 1

Microsoft 365

JS Library 1

jQuery

Structured Data 1

Schema.org (Attorney)

UI Framework 1

Tailwind CSS

Tech Investment Profile vs. peer average

Gap Analysis vs. segment centroid

Analytics

on-par

Advertising

behind

Intake

behind

CRM / Case

behind

SEO

ahead

Content

behind

Platform

ahead

Your firm Segment avg

True Competitors by tech DNA similarity

Firm	Score	Similarity	Segment
Attorney Mark Rufo PC	13.5	100.0%	Awareness-Only Firms
revolutionlawplc.com	9.5	100.0%	Awareness-Only Firms
gusmanlaw.com	9.5	100.0%	Awareness-Only Firms
Winsten Law Group	9.5	100.0%	Awareness-Only Firms
Roberts, Basnuevo, & Macias, P.A.	24.0	100.0%	Awareness-Only Firms
prestondaylaw.com	20.0	100.0%	Awareness-Only Firms
Ralph C. "Red Dog" Jones, PC	9.5	100.0%	Awareness-Only Firms
Brent J. Spinks Attorney at Law	9.5	100.0%	Awareness-Only Firms

Funnel Coverage 1/4 stages

Awareness

40%

Google Analytics

Engagement

Conversion

Retention

Technology Opportunities used by peers

WordPress

43.9% of Awareness-Only Firms

Google Workspace

43.6% of Awareness-Only Firms

Google Tag Manager

24.7% of Awareness-Only Firms

Google reCAPTCHA

13.5% of Awareness-Only Firms

Elementor

12.9% of Awareness-Only Firms

Local Competitors same state, similar size

Firm	Score	Grade	Attys	City
McKinney Braswell & Butler	9.5	F	1	Huntsville	you
Stokes Stemle LLC	82.5	A-	10	Montgomery
Blackwell Law Firm	29.0	F	10	Huntsville
Braswell Murphy	35.5	F	10	Mobile
Brock & Stout	32.0	F	10	Enterprise
Weaver Tidmore, LLC	27.0	F	10	Birmingham

Office Locations 1 offices

Headquarters
Huntsville, AL

501 Madison Street Southeast, 35801

McKinney Braswell & Butler

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