73B
Sophistication Index

Peterson, Berk & Cross

HQ Green Bay, WI#1 of 6 Attorneys 3 pbclaw.com Tel 9204323883
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Peterson, Berk & Cross is a Green Bay, Wisconsin-based personal injury firm running 17 technologies across 15 categories. Key investments include Cloudflare Web Analytics for analytics, All in One SEO for seo & WPForms for forms. The firm has 2 attorneys & 4 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Peterson, Berk & Cross ranks #1536 and outperforms 74% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
73.7% Percentile
#1536 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 17 tools detected
accessibility 1
Call Tracking 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Maps 1
Page Builder 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
columbiacountylaw.com 70.0 100.0% Conversion-Focused Firms
Hendrickspilaw 63.5 100.0% Conversion-Focused Firms
levinriback.com 80.5 100.0% Conversion-Focused Firms
hendryparker.com 51.0 100.0% Basic Tech Adopters
valleyinjuryteam.com 59.5 100.0% Conversion-Focused Firms
Walker Ante Law, PLLC 39.5 100.0% Basic Tech Adopters
Baron & Herskowitz 48.0 100.0% Conversion-Focused Firms
Swain Law Group 70.0 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
All in One SEO · Google Analytics
Engagement
40%
WPForms
Conversion
40%
CallRail
Retention
0%
3 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
73.0 B 3 Green Bay you
Law Office of Paul M. Marriett 33.5 F 10 Cudahy
Jeffrey M. Goldberg Law Offices 10.5 F 10 Milwaukee
Fox & Fox Sc 32.0 F 9 Monona
Pemberton Personal Injury Law Firm 92.0 A+ 9 Baraboo
Hammett, Bellin & Oswald, LLC 76.0 B+ 9 Neenah
Attorney Roster 2 found
NameLocationPractice
Amy Risseeuw Milwaukee, Wisconsin personal-injury
Office Locations 4 offices
Headquarters
Green Bay, WI
125 S Jefferson St Frnt, 54301-4541

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