18F
Sophistication Index

Paynter Law

HQ Hillsborough, NC#2 of 2 Attorneys 32 paynterlaw.com Tel 8444729683

Paynter Law operates 12 offices across NC & North Carolina, backed by 11 technologies spanning 10 categories. Key investments include Google Analytics for analytics, WordPress for cms & Microsoft 365 for email infrastructure. The firm has 4 attorneys & 12 office locations. Within the Awareness-Only Firms segment (7,198 firms), Paynter Law ranks #729 and outperforms 90% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
89.9% Percentile
#729 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 11 tools detected
Analytics 1
CMS 1
Email Infrastructure 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 1
Widgets 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Bene Care 27.0 100.0% Basic Tech Adopters
Loh Legal P.C. 4.0 100.0% Minimalist Tech Users
The Furniss Law Firm 33.5 100.0% Basic Tech Adopters
David Grebel 13.5 100.0% Awareness-Only Firms
jilljacksonlaw.com 37.5 100.0% Basic Tech Adopters
Justin R. Boland PLLC 33.5 100.0% Basic Tech Adopters
Klaproth Law PLLC 13.5 100.0% Awareness-Only Firms
Law Offices of Sanford M. Cipinko 33.5 100.0% Basic Tech Adopters
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
17.5 F 32 Hillsborough you
Cranfill Sumner LLP 63.5 C+ 47 Raleigh
Daggett Shuler 82.5 A- 44 Winston-Salem
Hendren and Malone 43.5 D 40 Raleigh
The Frickey Law Firm 45.0 D 40 Raleigh
Whitley Law Firm 93.0 A+ 40 Raleigh
Attorney Roster 4 found
NameLocationPractice
David Larson Jr Asheville, North Carolina personal-injury
Sara Cadwallader Willingham Asheville, North Carolina personal-injury
Stuart M. Paynter Asheville, North Carolina personal-injury

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim paynterlaw.com →
Misty
Misty Firm Data Analyst Top Law Dog