48D
Sophistication Index

Payas Payas Payas

HQ Orlando, FL#41 of 217 Attorneys 1 payaslaw.com

Payas Payas Payas is a Orlando, Florida-based personal injury firm running 16 technologies across 13 categories. Key investments include Google Analytics for analytics, Contact Form 7 for forms & WordPress for cms. Within the Basic Tech Adopters segment (6,792 firms), Payas Payas Payas ranks #927 and outperforms 86% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
86.4% Percentile
#927 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 16 tools detected
Analytics 1
CMS 1
Compliance 1
Email Infrastructure 1
JS Library 1
Page Builder 2
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
ks-law.com 42.5 99.1% Basic Tech Adopters
Potts Law LLC 0.0 99.1% Minimalist Tech Users
davidlrubin.com 41.0 99.1% Basic Tech Adopters
Law Office of Ilya E. Lerma Esq LLC 32.0 99.1% Basic Tech Adopters
Ramsay & Ramsay, P.C. 46.5 99.1% Basic Tech Adopters
The Bisignano Law Firm, PLLC 27.0 99.1% Basic Tech Adopters
Stephen Nagle & Associates 41.0 99.1% Basic Tech Adopters
semlawgroup.com 42.5 99.1% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
80%
Contact Form 7 · Gravity Forms · YouTube
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
WPBakery
11.6% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
47.5 D 1 Orlando you
Kopp Law PA 20.0 F 10 St. Petersburg
Legler 37.0 F 10 Bradenton
Hale Law 88.5 A 10 Sarasota
Kelleher Law 57.0 C 10 Naples
McIntyre Thanasides 34.5 F 10 Tampa
Office Locations 1 offices
Headquarters
Orlando, FL

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Misty
Misty Firm Data Analyst