38F
Sophistication Index

Branch

Branch is a company that provides home, auto, and umbrella insurance in seconds. They make the process of getting insurance easy and convenient, allowing customers to see their price and purchase cove…

HQ Columbus, OH#31 of 81 ourbranch.com Est. 2017
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Branch is a Columbus, Ohio-based personal injury firm running 10 technologies across 7 categories. Key investments include Mailchimp for email marketing, HubSpot CMS Hub for cms & Google Workspace for email infrastructure. Branch is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Market Segment View segment →
Retention Innovators 1852 firms
30.9% Percentile
#1276 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 10 tools detected
Email Infrastructure 1
Email Marketing 3
Fonts 1
JS Framework 2
Payments 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
McKellar Structured Settlements 30.5 100.0% Retention Innovators
Stonecreekinsurance 28.0 100.0% Engagement Specialists
Whitebirdlaw 24.0 100.0% Retention Innovators
Kimmel & Silverman 10.5 100.0% Minimalist Tech Users
New Jersey City University 30.5 100.0% Retention Innovators
SWMW Law 34.5 100.0% Retention Innovators
Crain Caton & James 14.5 99.7% Minimalist Tech Users
PohlmanUSA 14.5 99.7% Minimalist Tech Users
Funnel Coverage 1/4 stages
Awareness
0%
Engagement
0%
Conversion
0%
Retention
80%
Mailchimp · Mandrill · SendGrid
3 paid tools retention stack (Mailchimp, Mandrill, SendGrid)
Technology Opportunities used by peers
Google Analytics
66.8% of Retention Innovators
Microsoft 365
64.4% of Retention Innovators
WordPress
63.4% of Retention Innovators
Google Tag Manager
48.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
38.0 F — Columbus you
Elk + Elk 90.0 A+ 169 Mayfield Heights
Rittgers Rittgers & Nakajima 87.5 A 97 Lebanon
O'Connor Acciani & Levy 83.5 A- 79 Cincinnati
Schuerger Shunnarah Trial Attorneys LLP 76.0 B+ 51 Cincinnati
Wisehart Wright 82.5 A- 47 Delaware
Office Locations 1 offices
Headquarters
Columbus, OH
20 East Broad Street, 43215

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