10F
Sophistication Index

Optimyl Benefits

Optimyl Benefits offers affordable, high quality, and easy to use healthcare plans. They are changing the way small businesses experience their health insurance by using bold ideas, data-driven techno…

HQ Milwaukee, WI#45 of 55 Attorneys 1 optimyl.com

Optimyl Benefits is a Milwaukee, Wisconsin-based personal injury firm running 9 technologies across 8 categories. Key investments include Google Analytics for analytics, WordPress for cms & Google Workspace for email infrastructure. Optimyl Benefits is part of the Awareness-Only Firms segment, a group of 7,198 firms with similar technology investment patterns.

Market Segment View segment →
Awareness-Only Firms 7198 firms
31.6% Percentile
#4924 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 9 tools detected
Analytics 1
CMS 1
Email Infrastructure 2
Fonts 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Person Mohrer Morales Boddy Garcia & Gutierrez PLLC 9.5 100.0% Awareness-Only Firms
Palacios Law Group 0.0 100.0% Minimalist Tech Users
Thurman Law Firm 9.5 100.0% Awareness-Only Firms
Brian Cable Law 20.0 100.0% Awareness-Only Firms
Kovler & Rush, P.C. 9.5 100.0% Awareness-Only Firms
The Wise Law Firm 9.5 100.0% Awareness-Only Firms
Law Office of Gary G. Norris 9.5 100.0% Awareness-Only Firms
badhambuck.com 49.5 100.0% Retention Innovators
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
9.5 F 1 Milwaukee you
Law Office of Paul M. Marriett 33.5 F 10 Cudahy
Jeffrey M. Goldberg Law Offices 10.5 F 10 Milwaukee
Fox & Fox Sc 32.0 F 9 Monona
Pemberton Personal Injury Law Firm 92.0 A+ 9 Baraboo
Hammett, Bellin & Oswald, LLC 76.0 B+ 9 Neenah
Office Locations 1 offices
Headquarters
Milwaukee, WI

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Misty
Misty Firm Data Analyst Top Law Dog