74B
Sophistication Index

O'Brien & Ford, P.C.

O’Brien + Ford, P.C., is a law firm in Buffalo, New York, and a trusted name across Western New York for those seeking justice after serious injuries. For decades, our attorneys have fought relentless…

HQ Buffalo, NY#10 of 49 Attorneys 18 obrienandford.com Tel 7162222222
Personal Injury MVA Trucking Wrongful Death

O'Brien & Ford, P.C. operates 12 offices across NY & New York, backed by 17 technologies spanning 14 categories. Key investments include Google Analytics for analytics, Gravity Forms for forms & UserWay for accessibility. The firm has 3 attorneys & 12 office locations, handling Personal Injury, MVA, Trucking, Wrongful Death cases. Within the Conversion-Focused Firms segment (5,831 firms), O'Brien & Ford, P.C. ranks #1263 and outperforms 78% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
78.4% Percentile
#1263 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 17 tools detected
accessibility 1
Analytics 1
Call Tracking 1
CMS 1
Email Infrastructure 2
Email Security 1
Forms 1
JS Library 1
Maps 1
Programming Language 1
PHP
Security 1
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
choycelawfirm.com 38.5 98.7% Basic Tech Adopters
Mcgriffwilliams 28.0 98.7% Basic Tech Adopters
Sanders Law Firm 33.5 98.7% Basic Tech Adopters
Badgley Law Group 37.5 98.7% Conversion-Focused Firms
Blake and Associates Law Firm 33.5 98.7% Basic Tech Adopters
Sackstein, Sackstein & LEE Llp. 44.0 98.7% Basic Tech Adopters
Kelly Law Offices 42.5 98.7% Basic Tech Adopters
Mountaintop Consulting 19.0 98.7% Engagement Specialists
Funnel Coverage 3/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Gravity Forms
Conversion
40%
CallRail
Retention
0%
4 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Google Tag Manager
51.9% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
74.5 B 18 Buffalo you
Gersowitz Libo & Korek 64.0 C+ 26 New York
O'Connor First 65.0 B- 25 Albany
Leopold Law, L.L.C. 30.5 F 25 New York
Fellows Hymowitz Rice 71.0 B 24 New York
Campbell & Associates 49.0 D 24 Buffalo
Attorney Roster 3 found
NameLocationPractice
Christopher J. O'BRIEN Mount Vernon, New York personal-injury
John P. Ford Mount Vernon, New York personal-injury

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Misty
Misty Firm Data Analyst Top Law Dog