64C+
Sophistication Index

Newborn Law, PLLC

Matthew R. Newborn founded our Keene law firm, Newborn Law, PLLC, after having gained years of experience as a lawyer in New England. As home to an attorney armed with extensive legal knowledge and an…

HQ Keene, NH#1 of 1 Attorneys 2 newbornlaw.com Tel +1-603-352-0600
Personal Injury
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Newborn Law, PLLC is a Keene, New Hampshire-based personal injury firm running 12 technologies across 10 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & Invoca for call tracking. The firm has 2 attorneys & 2 office locations, handling Personal Injury cases. Within the Conversion-Focused Firms segment (5,831 firms), Newborn Law, PLLC ranks #2729 and outperforms 53% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
53.2% Percentile
#2729 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 12 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
barrettlawgroup.com 64.0 100.0% Conversion-Focused Firms
attorneychrismiller.com 64.0 100.0% Conversion-Focused Firms
traffictickets.com 48.3 100.0% Conversion-Focused Firms
Hamassian Law APC 64.0 100.0% Conversion-Focused Firms
Todd Miller Law, LLC 64.0 100.0% Conversion-Focused Firms
burckhardlaw.com 64.0 100.0% Conversion-Focused Firms
onealbrownlaw.com 64.0 100.0% Conversion-Focused Firms
O'Neal Law Offices 64.0 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
40%
All in One SEO
Engagement
0%
Conversion
40%
Invoca
Retention
0%
3 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
64.0 C+ 2 Keene you
Hamblett & Kerrigan, P.A. 66.0 B- 10 Nashua
Germaine & Blaszka, P.A. 64.0 C+ 8 Derry
Rainboth, Coughenour & Lown, PA 65.0 B- 7 Portsmouth
Stephen Law Group 43.5 D 7 Manchester
Ransmeier & Spellman P.C. 67.5 B- 7 Concord
Attorney Roster 2 found
NameLocationPractice
Matthew Newborn Manchester, New Hampshire personal-injury
Office Locations 2 offices
Headquarters
Keene, NH
163 Washington St. 1st Floor, 03431

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