10F
Sophistication Index

Morgan Smith Porter PLLC

HQ Covington, KY#7 of 9 mspglaw.com Tel 8594919100

Morgan Smith Porter PLLC is a Covington, Kentucky-based personal injury firm running 5 technologies across 5 categories. Key investments include Google Analytics for analytics, Amazon CloudFront for cdn & Microsoft 365 for email infrastructure. Morgan Smith Porter PLLC is part of the Awareness-Only Firms segment, a group of 7,198 firms with similar technology investment patterns.

Market Segment View segment →
Awareness-Only Firms 7198 firms
31.6% Percentile
#4924 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 5 tools detected
Analytics 1
Email Infrastructure 1
JS Library 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Fepins 9.5 100.0% Awareness-Only Firms
Rothstein Law Group PLC 9.5 100.0% Awareness-Only Firms
Frank 8.0 100.0% Minimalist Tech Users
5050Ins 13.5 100.0% Awareness-Only Firms
Law Office of Michael W. Patrick 9.5 100.0% Awareness-Only Firms
Familyinsuranceoftampa 9.5 100.0% Awareness-Only Firms
Goldberg Noone Abraham 10.5 100.0% Minimalist Tech Users
Ohanainsured 9.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
9.5 F — Covington you
Hughes & Coleman Injury Lawyers 92.0 A+ 148 Elizabethtown
Isaacs & Isaacs 83.5 A- 51 Louisville
The Lawrence Firm PSC 45.0 D 16 Covington
Gatlin Voelker 64.0 C+ 14 Covington
ELPO Law 0.0 F 12 Bowling Green
Office Locations 1 offices
Headquarters
Covington, KY
421 Madison Ave, 41011

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