34F
Sophistication Index

Murphy, Schmitt, Hathaway & Wilson, P.l.l.c

HQ Prescott, AZ#1 of 1 Attorneys 13 mshwlaw.com Tel 9284456860

Murphy, Schmitt, Hathaway & Wilson, P.l.l.c operates 14 offices across AZ & Arizona, backed by 8 technologies spanning 8 categories. Key investments include Google Analytics for analytics, nGage for chat & intake & Amazon CloudFront for cdn. The firm has 14 office locations. Murphy, Schmitt, Hathaway & Wilson, P.l.l.c is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
47.7% Percentile
#3552 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 8 tools detected
Analytics 1
Chat & Intake 1
Email Infrastructure 1
Fonts 1
JS Library 1
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Aleshire Robb & Rapp, P.C. 33.5 100.0% Basic Tech Adopters
Spiegel & Utrera 37.5 100.0% Awareness-Only Firms
Bautista LeRoy LLC 37.5 100.0% Conversion-Focused Firms
Neave Law, PLLC 37.5 100.0% Conversion-Focused Firms
The Cummins Firm 0.0 100.0% Minimalist Tech Users
mikebellinjurylaw.com 37.5 100.0% Conversion-Focused Firms
Law Firm of Lauren Winer-Beck 37.5 100.0% Basic Tech Adopters
Lex Novus PLC 37.5 98.2% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
nGage
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google Tag Manager
54.5% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
33.5 F 13 Prescott you
GAMESQ, PLC 0.0 F 19 Phoenix
Runion Personal Injury Lawyers 83.3 A- 19 Phoenix
Casey On Your Side – Schmitt Schneck Even & Williams 0.0 F 18 Phoenix
David Shapiro Law 84.3 A- 18 Phoenix
Wood Injury Law 53.0 C- 15 Mesa
Attorney Roster 1 found
NameLocationPractice
Andrew Becke Tucson, Arizona personal-injury

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