66B-
Sophistication Index

montoyalegal.com

Attorneys 18 montoyalegal.com

montoyalegal.com is a personal injury law firm with a B- technology grade. Key investments include Google Analytics for analytics, Juvo Leads for chat & intake & Contact Form 7 for forms. The firm has 2 attorneys & 10 office locations. Within the Conversion-Focused Firms segment (5,831 firms), montoyalegal.com ranks #2059 and outperforms 65% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
64.7% Percentile
#2059 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 15 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Email Security 1
Fonts 1
Forms 1
JS Library 1
Maps 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
am-law.com 43.0 100.0% Basic Tech Adopters
Saltz Mongeluzzi Bendesky P.C. 58.5 100.0% Conversion-Focused Firms
H&P Law 54.5 100.0% Conversion-Focused Firms
Stapp Law 60.0 100.0% Conversion-Focused Firms
New Mexico Financial and Family Law 62.5 100.0% Conversion-Focused Firms
friedgoldberg.com 55.5 100.0% Conversion-Focused Firms
Fibich 55.5 100.0% Basic Tech Adopters
Freedman Law 62.5 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Contact Form 7 · Juvo Leads
Conversion
40%
CallRail
Retention
0%
3 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 2 found
NameLocationPractice
Kevan Tino Montoya Federal Way, Washington personal-injury
Tyler Michael Hinckley Federal Way, Washington personal-injury

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Misty
Misty Firm Data Analyst Top Law Dog