50C-
Sophistication Index

McLeod & Thompson, LLP

HQ Pensacola, FL#11 of 51 Attorneys 1 mmrtlaw.com Tel 850-444-4444

McLeod & Thompson, LLP is a Pensacola, Florida-based personal injury firm running 13 technologies across 11 categories. Key investments include Google Analytics for analytics, ApexChat for chat & intake & CallRail for call tracking. McLeod & Thompson, LLP is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
26.9% Percentile
#4263 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
First Class Law Firm 46.0 100.0% Conversion-Focused Firms
Four Rivers Law Firm 51.0 100.0% Basic Tech Adopters
Davis Injury Lawyers, PLLC 73.0 100.0% Conversion-Focused Firms
Hambleninjurylaw 64.0 100.0% Conversion-Focused Firms
Synergist Law, P.C. 59.5 100.0% Conversion-Focused Firms
rlbfirm.com 30.5 100.0% Conversion-Focused Firms
calltheram.com 62.5 100.0% Conversion-Focused Firms
Ciccarelli Law Offices 66.0 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
ApexChat
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
50.5 C- 1 Pensacola you
Kopp Law PA 20.0 F 10 St. Petersburg
Legler 37.0 F 10 Bradenton
Hale Law 88.5 A 10 Sarasota
Kelleher Law 57.0 C 10 Naples
McIntyre Thanasides 34.5 F 10 Tampa

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Misty Firm Data Analyst Top Law Dog