10F
Sophistication Index

McCoy Leavitt Laskey LLC

HQ Waukesha, WI#2 of 5 mlllaw.com Tel 2625227020

McCoy Leavitt Laskey LLC is a Waukesha, Wisconsin-based personal injury firm running 4 technologies across 3 categories. Key investments include Google Analytics for analytics, Font Awesome for fonts & Tailwind CSS for ui framework. McCoy Leavitt Laskey LLC is part of the Awareness-Only Firms segment, a group of 7,198 firms with similar technology investment patterns.

Market Segment View segment →
Awareness-Only Firms 7198 firms
31.6% Percentile
#4924 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 4 tools detected
Analytics 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Canyonstateinsurance 14.5 100.0% Awareness-Only Firms
Midwestbenefitsolutions 15.5 100.0% Awareness Leaders
Clarksvilleinsurance 9.5 100.0% Awareness-Only Firms
Locator Acg Aaa 14.5 100.0% Awareness-Only Firms
Locations Veloxinsurance 19.5 100.0% Awareness Leaders
Donet, McMillan & Trontz, P.A. 14.5 100.0% Awareness-Only Firms
faberandassociates.com 24.5 100.0% Awareness Leaders
hymanlawoffices.com 4.0 100.0% Minimalist Tech Users
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
48.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
9.5 F — Waukesha you
Hupy and Abraham 92.0 A+ 115 Milwaukee
Keller Swan Injury Attorneys 73.5 B 45 Neenah
Nicolet Law Office 77.5 B+ 35 Hudson
Rozek Law Offices, S.C. 0 F 23 Madison
Cannon & Dunphy, S.C. 66.0 B- 18 Brookfield
Office Locations 1 offices
Headquarters
Waukesha, WI
N19 W24075 Riverwood Drive, 53188

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