80B+
Sophistication Index

Michael L. Hawkins & Associates, P.L.L.C.

Michael L. Hawkins graduated from Centre College in Daville, Kentucky in 1992 with a degree in Economics. He received his law degree in 1995 from the Salmon P. Chase College of Law in Highland Heights…

HQ Frankfort, KY#1 of 3 Attorneys 2 mlhlawky.com Tel +1-502-219-2916
Personal Injury Family Law Criminal Law
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Michael L. Hawkins & Associates, P.L.L.C. is a Frankfort, Kentucky-based personal injury firm running 16 technologies across 13 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & Ninja Forms for forms. The firm handles Personal Injury, Family Law, Criminal Law cases. Within the Conversion-Focused Firms segment (5,831 firms), Michael L. Hawkins & Associates, P.L.L.C. ranks #699 and outperforms 88% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
88.0% Percentile
#699 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 16 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Forms 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Foley & Murphy 60.8 100.0% Basic Tech Adopters
malowitzlaw.com 79.5 100.0% Conversion-Focused Firms
The Houghton Law Firm, LLC 80.5 99.4% Conversion-Focused Firms
Cowan & Hilgeman Law 70.0 99.3% Conversion-Focused Firms
Weiss & Associates, PC 35.5 99.3% Basic Tech Adopters
legaldefenders.com 48.0 99.1% Conversion-Focused Firms
D'Amore Law Group 55.5 99.1% Conversion-Focused Firms
amillerlegal.com 64.3 99.1% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
40%
All in One SEO
Engagement
60%
Brightcove · Ninja Forms
Conversion
40%
Invoca
Retention
0%
4 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
79.5 B+ 2 Frankfort you
Minner Vines Moncus 83.5 A- 10 Lexington
Golden Law Office 48.3 D 9 Lexington
Christopher L Jackson Law Ofc 38.5 F 9 Covington
Foreman Watson Holtrey 68.0 B- 9 Owensboro
Varellas & Varellas 46.0 D 8 Lexington
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Frankfort, KY
420 Ann St., 40601-1929

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