80A-
Sophistication Index

The Houghton Law Firm, LLC

At The Houghton Law Firm, LLC, we are proud to be one of the top-rated firms in Atlanta, Georgia. We have dedicated our careers to representing people who have suffered severe personal injuries. In so…

HQ Atlanta, GA#10 of 345 Attorneys 8 houghtonlawfirm.com Tel 4045493006
Accidents & Injuries Tractor-trailer Collisions / Commercial Vehicle Accidents Auto Wrecks Premises Liability / Criminal Acts By 3rd Parties Insurance Coverage Motor Vehicle Accidents -- Plaintiff Trucking Accidents Wrongful Death -- Plaintiff +6
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The Houghton Law Firm, LLC operates 8 offices across GA & Georgia, backed by 16 technologies spanning 13 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & Ninja Forms for forms. The firm has 2 attorneys & 8 office locations, handling Accidents & Injuries, Tractor-trailer Collisions / Commercial Vehicle Accidents, Auto Wrecks, Premises Liability / Criminal Acts By 3rd Parties cases. Within the Conversion-Focused Firms segment (5,831 firms), The Houghton Law Firm, LLC ranks #594 and outperforms 90% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
89.8% Percentile
#594 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 16 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Ellis Law 76.0 99.6% Conversion-Focused Firms
dessausurelaw.com 76.0 99.6% Conversion-Focused Firms
Debt Fighters 57.8 99.6% Conversion-Focused Firms
injuryvalaw.com 76.0 99.6% Conversion-Focused Firms
bossartlaw.com 76.0 99.6% Conversion-Focused Firms
willoughbyfirm.com 76.0 99.6% Conversion-Focused Firms
barashlaw.net 76.0 99.6% Conversion-Focused Firms
schwarzwaelderlaw.com 76.0 99.6% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
All in One SEO · Google Analytics
Engagement
60%
Brightcove · Ninja Forms
Conversion
40%
Invoca
Retention
0%
4 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
80.5 A- 8 Atlanta you
The Bulldog Firm 0.0 F 12 Alpharetta
Buzzell, Welsh & Hill 61.0 C+ 12 Macon
Banks, Stubbs & McFarland LLP 35.5 F 12 Cumming
Law Office of Bob Dufour 9.5 F 12 Carrollton
Law Office of Carlos L. Corless 64.0 C+ 12 Atlanta
Attorney Roster 2 found
NameLocationPractice
John Andrew Houghton Albany, Georgia personal-injury
Office Locations 8 offices
Headquarters
Atlanta, GA
2860 Piedmont Rd Ne Ste 250, 30305-3068
Headquarters
Atlanta, GA
2860 Piedmont Road NE Suite 250, 30305

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