30F
Sophistication Index

Midtown Law

Midtown Law is a Houston-based law firm specializing in personal injury and accident cases. With a team of experienced attorneys, they provide legal representation for car, truck, and motorcycle accid…

HQ Houston, TX#298 of 905 Attorneys 1 midtownlaw.com

Midtown Law is a Houston, Texas-based personal injury firm running 12 technologies across 10 categories. Key investments include Google Analytics for analytics, Gravity Forms for forms & GoDaddy Website Builder for cms. Midtown Law is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
27.8% Percentile
#4907 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 12 tools detected
Analytics 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Thomas Grier 33.5 100.0% Basic Tech Adopters
Kia Champion 23.0 100.0% Basic Tech Adopters
mtvernonlaw.com 23.0 100.0% Basic Tech Adopters
galewski.com 33.0 100.0% Basic Tech Adopters
The Law Office of John W. Shaw, PLLC 23.0 100.0% Basic Tech Adopters
The Cooper Law Firm 39.5 100.0% Basic Tech Adopters
Law Offices of Roberto Salazar 28.0 100.0% Basic Tech Adopters
Law Office of Jeff Green 25.0 100.0% Engagement Specialists
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
29.5 F 1 Houston you
Packard Law Firm 26.0 F 10 San Antonio
The Erwin Law Firm, LLP 9.5 F 10 San Marcos
The Matthews Firm 9.5 F 10 Houston
Nemeroff Law Firm 33.5 F 10 Houston
Dobbs & Porter 64.0 C+ 10 Tyler
Office Locations 1 offices
Headquarters
Houston, TX
5433 Westheimer Road, 77056

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Misty
Misty Firm Data Analyst Top Law Dog