23F
Sophistication Index

Law Offices of Barton C. Rachwal, P.C.

HQ Troy, MI#13 of 33 Attorneys 1 michigancriminalattorney.com Tel 2485412600

Law Offices of Barton C. Rachwal, P.C. is a Troy, Michigan-based personal injury firm running 13 technologies across 10 categories. Key investments include Ahrefs for analytics, HubSpot Chat for chat & intake & WordPress for cms. Law Offices of Barton C. Rachwal, P.C. is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
6.5% Percentile
#6354 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
Chat & Intake 1
CMS 1
Email Infrastructure 2
JS Library 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Hamilton Law Firm 38.5 100.0% Basic Tech Adopters
Butlerinjury 38.5 100.0% Conversion-Focused Firms
Davis & Davis, Attorneys at Law 30.5 100.0% Conversion-Focused Firms
Brown & Roberto 50.5 100.0% Conversion-Focused Firms
belllg.com 64.0 100.0% Conversion-Focused Firms
Minella Law Group 20.0 100.0% Basic Tech Adopters
dko-law.com 30.5 100.0% Conversion-Focused Firms
The Frank Santini Law Firm 64.0 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
40%
Ahrefs
Engagement
40%
HubSpot Chat
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
89.9% of Basic Tech Adopters
Google Tag Manager
54.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
23.0 F 1 Troy you
Hamo Law Firm 0.0 F 10 Flint
Kajy Law 84.3 A- 10 Southfield
Blaske & Blaske PLC 13.5 F 10 Ann Arbor
Buchanan Firm 18.5 F 10 Ada
John D Tallman attorney at law 26.0 F 10 Grands Rapid
Office Locations 1 offices
Headquarters
Troy, MI
801 W Big Beaver Rd Ste 600, 48084-4725

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Misty
Misty Firm Data Analyst