What technology does MCKOOL SMITH use?

MCKOOL SMITH uses 8 technologies across 7 categories. Key tools include Google Analytics, Apple Business Chat, Adobe Creative Cloud & Microsoft 365.

How does MCKOOL SMITH rank among PI law firms?

MCKOOL SMITH ranks #1440 out of 1,852 firms in the Retention Innovators segment with a 36.5 Sophistication Index (F grade), outperforming 22% of personal injury firms nationally.

How many attorneys does MCKOOL SMITH have?

MCKOOL SMITH has an office in Dallas, Texas.

What is MCKOOL SMITH's digital marketing strategy?

MCKOOL SMITH covers 3 of 4 marketing funnel stages: Awareness, Engagement & Retention. This comprehensive approach earns a F technology grade.

What firms are similar to MCKOOL SMITH?

Firms comparable to MCKOOL SMITH in Texas include Nemeroff Law Firm, Packard Law Firm, The Matthews Firm & Reaud Morgan & Quinn. These firms share similar size and market position.

MCKOOL SMITH Uses Google Analytics & Apple Business Chat

MCKOOL SMITH is a Dallas, Texas-based personal injury firm running 8 technologies across 7 categories. Key investments include Google Analytics for analytics, Apple Business Chat for chat & intake & Constant Contact for email marketing. MCKOOL SMITH is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Technology Stack 8 tools detected

Analytics 1

Google Analytics

Chat & Intake 1

Apple Business Chat

design 1

Adobe Creative Cloud

Email Infrastructure 1

Microsoft 365

Email Marketing 1

Constant Contact

project_management 1

Atlassian

video_conferencing 2

Cisco Webex Zoom

Tech Investment Profile vs. peer average

Gap Analysis vs. segment centroid

Analytics

on-par

Advertising

behind

Intake

ahead

CRM / Case

behind

SEO

behind

ahead

Content

behind

Platform

behind

Your firm Segment avg

Firms with Similar Tech

Firm	Score	Similarity	Segment
Smith, Anderson, Blount, Dorsett, Mitchell & Jernigan, L.L.P.	23.0	98.7%	Retention Innovators
Fmne	24.0	97.7%	Retention Innovators
Cornellins	13.5	96.6%	Retention Innovators
Irvine Chamber of Commerce	21.5	96.6%	Retention Innovators
Bigi	23.0	96.4%	Retention Innovators
paxlawyers.com	23.0	96.2%	Retention Innovators
Feinstein	13.5	96.1%	Retention Innovators
jonesswanson.com	23.0	96.1%	Retention Innovators

Firm	Score	Similarity	Segment
Avalosfamilyinsurance	33.5	100.0%	Retention Innovators
Armijoins	33.5	100.0%	Retention Innovators
Aguayoins	33.5	100.0%	Basic Tech Adopters
Ebdinc	33.5	100.0%	Basic Tech Adopters
Mayberryadvisors	9.5	100.0%	Awareness-Only Firms
Lfg	27.0	100.0%	Minimalist Tech Users
D'Arcy Johnson Day	29.5	100.0%	Basic Tech Adopters
Agentgarytu	33.5	100.0%	Retention Innovators

Funnel Coverage 3/4 stages

Awareness

40%

Google Analytics

Engagement

40%

Apple Business Chat

Conversion

Retention

40%

Constant Contact

retention stack (Constant Contact)

Technology Opportunities used by peers

WordPress

63.4% of Retention Innovators

Google Workspace

58.3% of Retention Innovators

Google Tag Manager

48.3% of Retention Innovators

Facebook Pixel

29.0% of Retention Innovators

SendGrid

26.6% of Retention Innovators

Local Competitors same state, similar size

Firm	Score	Grade	Attys	City
MCKOOL SMITH	36.5	F	1	Dallas	you
Nemeroff Law Firm	33.5	F	10	Houston
Packard Law Firm	26.0	F	10	San Antonio
The Matthews Firm	9.5	F	10	Houston
Reaud Morgan & Quinn	73.5	B	10	Beaumont
The Erwin Law Firm, LLP	9.5	F	10	San Marcos

Office Locations 1 offices

Headquarters
Dallas, TX

300 Cres Ct, 75201

MCKOOL SMITH

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