27F
Sophistication Index

McKenzie Lake Lawyers

McKenzie Lake is a full service law firm in London, Ontario that is home to 45+ lawyers who are supported by highly qualified and dedicated administrative team. We are committed to delivering high qua…

HQ London, Ontario#2 of 4 Attorneys 1 mckenzielake.com Est. 1998
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McKenzie Lake Lawyers is a London, Ontario-based personal injury firm running 11 technologies across 10 categories. Key investments include Google Analytics for analytics, Apple Business Chat for chat & intake & WordPress for cms. Ranked #310 among 7,198 firms in the Awareness-Only Firms segment, McKenzie Lake Lawyers outperforms 96% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
95.7% Percentile
#310 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 11 tools detected
Analytics 1
Google Analytics
Chat & Intake 1
Apple Business Chat
CMS 1
WordPress
Email Infrastructure 2
Google Workspace Microsoft 365
Fonts 1
Font Awesome
JS Library 1
jQuery
Programming Language 1
PHP
Social 1
AddToAny
Structured Data 1
Schema.org (LegalService)
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
on-par
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Law Office of Andrew C. Laufer PLLC 13.5 99.3% Awareness-Only Firms
Becker & Lindauer 13.5 99.2% Awareness-Only Firms
lvcriminallawfirm.com 23.0 98.8% Awareness-Only Firms
Winstein, Kavensky & Cunningham LLC 9.5 98.8% Awareness-Only Firms
Soloway Law Firm 13.5 98.8% Awareness-Only Firms
Houston LRS 9.5 98.7% Awareness-Only Firms
Powers & Santola 9.5 98.7% Awareness-Only Firms
Hughes 9.5 98.6% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Apple Business Chat
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
McKenzie Lake Lawyers 27.0 F 1 London you
Miskin Law Offices 49.0 D 1 Whitby
Bergmanis, Preyra LLP 10.5 F 1 Toronto
Diamond and Diamond Lawyers 89.5 A 1
Findlay Personal Injury Lawyers 82.3 A- 1 Hamilton
Gluckstein Lawyers 73.0 B 1 Toronto
Office Locations 1 offices
Headquarters
London, Ontario
140 Fullarton Street, N6A 5P2

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Misty Firm Data Analyst Top Law Dog