What technology does McGinnis Lochridge use?

McGinnis Lochridge uses 5 technologies across 4 categories. Key tools include Facebook Pixel, Google Analytics, Google Workspace, Mimecast & Zoom.

How does McGinnis Lochridge rank among PI law firms?

McGinnis Lochridge ranks #1009 out of 2,459 firms in the Awareness Leaders segment with a 29.0 Sophistication Index (F grade), outperforming 59% of personal injury firms nationally.

How many attorneys does McGinnis Lochridge have?

McGinnis Lochridge has an office in Austin, Texas.

What is McGinnis Lochridge's digital marketing strategy?

McGinnis Lochridge covers 1 of 4 marketing funnel stages: Awareness. This focused approach earns a F technology grade.

What firms are similar to McGinnis Lochridge?

Firms comparable to McGinnis Lochridge in Texas include Nemeroff Law Firm, Packard Law Firm, The Matthews Firm & Reaud Morgan & Quinn. These firms share similar size and market position.

McGinnis Lochridge | F Grade, 5 Tools

McGinnis Lochridge is a Austin, Texas-based personal injury firm running 5 technologies across 4 categories. Key investments include Facebook Pixel for analytics, Google Workspace for email infrastructure & Mimecast for email security. Within the Awareness Leaders segment (2,459 firms), McGinnis Lochridge ranks #1009 and outperforms 59% of peers on technology adoption.

Technology Stack 5 tools detected

Analytics 2

Facebook Pixel Google Analytics

Email Infrastructure 1

Google Workspace

Email Security 1

Mimecast

video_conferencing 1

Zoom

Tech Investment Profile vs. peer average

Gap Analysis vs. segment centroid

Analytics

on-par

Advertising

behind

Intake

behind

CRM / Case

behind

SEO

behind

ahead

Content

behind

Platform

behind

Your firm Segment avg

Firms with Similar Tech

Firm	Score	Similarity	Segment
Robins Kaplan Llp.	25.0	98.2%	Awareness Leaders
Naman	25.0	97.9%	Awareness Leaders
Gunster	38.5	97.8%	Awareness Leaders
Burr & Forman LLP	24.0	97.7%	Awareness-Only Firms
Caplin & Drysdale Chartered	24.0	97.7%	Awareness-Only Firms
Stone Pigman Walther Wittmann L.L.C.	24.0	97.7%	Awareness-Only Firms
Holwell Shuster & Goldberg	37.5	97.7%	Awareness-Only Firms
Lewis Baach Kaufmann Middlemiss	24.0	97.6%	Awareness-Only Firms

Firm	Score	Similarity	Segment
Fbitn	30.0	100.0%	Awareness Leaders
daneshvarlaw.com	4.0	100.0%	Minimalist Tech Users
Grant Law Corporation, P.A.	13.5	100.0%	Awareness-Only Firms
SEAN P SULLIVAN PC	9.5	100.0%	Awareness-Only Firms
Slsbenefits	4.0	100.0%	Minimalist Tech Users
Reed & Mansfield	9.5	100.0%	Awareness-Only Firms
Smith Law Offices Llp.	13.5	100.0%	Minimalist Tech Users
Ariabenefits	9.5	100.0%	Awareness-Only Firms

Funnel Coverage 1/4 stages

Awareness

60%

Facebook Pixel · Google Analytics

Engagement

Conversion

Retention

Technology Opportunities used by peers

Google Tag Manager

60.5% of Awareness Leaders

Microsoft 365

51.2% of Awareness Leaders

WordPress

39.2% of Awareness Leaders

Scorpion

24.3% of Awareness Leaders

AudioEye

18.3% of Awareness Leaders

Local Competitors same state, similar size

Firm	Score	Grade	Attys	City
McGinnis Lochridge	29.0	F	1	Austin	you
Nemeroff Law Firm	33.5	F	10	Houston
Packard Law Firm	26.0	F	10	San Antonio
The Matthews Firm	9.5	F	10	Houston
Reaud Morgan & Quinn	73.5	B	10	Beaumont
The Erwin Law Firm, LLP	9.5	F	10	San Marcos

Attorney Roster 1 found

Name	Location	Practice

Office Locations 1 offices

Headquarters
Austin, TX

1111 W 6Th St Apt 400, 78703-5345

McGinnis Lochridge

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