24F
Sophistication Index

McCarron Law Firm

McCarron Law Firm is a Bloomington-based law firm that specializes in personal injury, wrongful death claims, workers' compensation claims, Social Security Disability, and family law matters. Led by a…

HQ Bloomington, IL#4 of 6 Attorneys 1 mccarronlawfirm.com Tel +1 309-820-1010

McCarron Law Firm is a Bloomington, Illinois-based personal injury firm running 7 technologies across 6 categories. Key investments include Google Analytics for analytics, The Trade Desk for advertising & UserWay for accessibility. McCarron Law Firm is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
10.1% Percentile
#6109 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 7 tools detected
accessibility 1
Advertising 1
Analytics 1
Email Infrastructure 2
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Stu 9.5 100.0% Awareness-Only Firms
thomsondunkellaw.com 14.5 100.0% Awareness-Only Firms
Pearlinsurance 50.5 96.6% Retention Innovators
Insurancesourceofdallas 30.0 95.6% Awareness Leaders
Alpineagency 14.5 95.6% Awareness-Only Firms
Mallilo & Grossman 15.5 95.6% Awareness Leaders
Schwebel, Goetz & Sieben, P.A. 79.5 95.4% Retention Innovators
Chalat Hatten & Banker PC 46.0 95.4% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · The Trade Desk
Engagement
40%
YouTube
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google Tag Manager
54.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
24.0 F 1 Bloomington you
Donald W Fohrman & Associates 28.0 F 10 Elmhurst
Lawler Brown Law Firm 59.5 C 10 Marion
The Bryant Law Group 0.0 F 10 Chicago
Attorneys of Chicago Personal Injury Lawyers 61.0 C+ 10 Chicago
Corboy & Demetrio 66.5 B- 10 Chicago
Office Locations 1 offices
Headquarters
Bloomington, IL
624 North Main Street, 61701

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