21F
Sophistication Index

May

May Potenza Baran & Gillespie P.C. is a law firm dedicated to providing superior, practical legal advice to help clients achieve their business and personal objectives. With a highly credible reputati…

HQ Phoenix, AZ#91 of 162 Attorneys 1 maypotenza.com Tel 6022521900 Est. 1996

May is a Phoenix, Arizona-based personal injury firm running 14 technologies across 10 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & WordPress for cms. May is part of the Awareness Leaders segment, a group of 2,459 firms with similar technology investment patterns.

Market Segment View segment →
Awareness Leaders 2459 firms
36.2% Percentile
#1571 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 14 tools detected
Chat & Intake 1
CMS 1
Email Infrastructure 1
JS Library 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Hoskins Turco Lloyd & Lloyd 39.5 100.0% Conversion-Focused Firms
Spear Greenfield 26.0 100.0% Awareness Leaders
Rand Spear The Accident Lawyer 26.0 100.0% Awareness Leaders
Walkerins Macon 19.5 100.0% Awareness Leaders
attorneywagman.com 19.5 100.0% Awareness Leaders
The Law Firm of Hoskins, Turco, Lloyd & Lloyd 39.5 100.0% Conversion-Focused Firms
The DeLorenzo Law Firm 15.5 100.0% Awareness Leaders
Law Offices of Roger S. Weinberg, llc 47.0 100.0% Basic Tech Adopters
Funnel Coverage 1/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Facebook Pixel
59.8% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
21.0 F 1 Phoenix you
PAUL ENGLANDER 50.0 C- 10 Phoenix
Gallagher Law Group 35.5 F 10 Phoenix
Hutzler Law 66.0 B- 10 Phoenix
Lorona Mead, Attorneys At Law 30.5 F 10 Phoenix
Rispoli Law, PLLC 9.5 F 10 Phoenix
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Phoenix, AZ
201 N Central Ave Ste 2210, 85004-0676

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Misty
Misty Firm Data Analyst Top Law Dog